Product designers are among the most important people in successful business and UX design. They are the ones responsible for coming up with innovative products that meet customer needs. This requires them to understand what customers want, what technology is available, and what the competition is doing so they can create solutions that work.
It’s their job to know how to combine design principles with engineering concepts to develop products that stand out and impact anyone who uses them. Since we’re living in an age with so much technology at our fingertips, it makes sense for product designers to turn ideas into reality faster than ever – making them pretty valuable members of any company looking to stay ahead.
Introduction to Product Designers
What Is a Product Design?
Designing a product is not as easy as it sounds. A lot goes into creating the perfect thing that everyone wants or needs. Whether you’re developing apps or software, furniture, or electronics, this practice lies at its heart with research – figuring out what people need and how they experience things first. However, in recent years, more focus has been put on digital product creation to determine what this field of study truly means. Industrial design involves putting together manufactured items, which is still highly sought-after.
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What Is a Product Designer?
These professionals serve as creative problem solvers who ensure the world keeps getting useful things. Combining engineering concepts with design principles, a product designer creates things that stakeholders never knew they needed but now can’t live without. The job requires understanding customer desires, technological capabilities, competitor strategies, and desired features within your designs. You’ll also need data analysis skills to utilize feedback from real customers and research sources.
Product specifications must also be created during this process so you have all those details down pat from the get-go.
With such an influx of digital tools like Adobe Photoshop and Sketch, you won’t have to worry about your ability to bring your ideas to life quickly and efficiently. Prototyping will become easier, allowing for more brainstorming time for visual designers.
Your designs must also be user-friendly at their core. Incorporate UX principles into your everyday work so that everything is intuitive and simple for the end user to interact with.
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Making products is all good, but you must ensure yours are better than others. Stay on top of industry trends, collaborate with other experts like engineers, marketers, and UX researchers, take part in user testing sessions to get real feedback from people currently engaging with your design, meet deadlines consistently, and deliver high-quality products in record times. It’s a lot of work, but it keeps companies ahead of the game — which is ultimately why they pay you the big bucks.
Product Designers vs. UX Designers
Product designers and UX designers are two different roles with much in common. Both focus on the same things but with differing qualities. Product designers do just what it sounds like: they design products!
They do planning, research, and development from start to finish. They learn about what the customer wants and needs and about technology and design principles to create unique products that sell. Though it may sound like a product manager, it's a very different job.
UX designers test how products work once they’re made. Using user testing sessions and data analysis, they can see what works well with customers and what needs improvement. With this information, they ensure customers get exactly what they expect when interacting with a brand or product.
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While these jobs require many skills for designers to be successful, teams must understand that one team may need a product designer more than a UX designer and vice versa. The roles are similar but different enough for them to take on entirely separate projects.
What Are The Most Common Product Design Roles?
There are many titles someone working in product design could hold, such as:
- Interaction Design: Improves functionality of an interface interaction.
- Experience Architect: Maps user stories through info architecture and UI.
- Information Architecture: Organizes information so navigation feels intuitive.
- Industrial Design: Physical refinement of physical designs such as furniture.
Qualifications for a Product Designer
Like any other job, a candidate for this position should possess certain qualifications. Critical thinking, problem-solving communication, and collaboration skills are all necessary attributes.
Knowing User Experience (UX) principles and trending ideas within the industry is also important. Effectively using software tools, including Adobe Photoshop or Sketch, is crucial, too!
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Lastly, the technical aspects of product design include knowledge of coding languages and web standards, which are needed for a successful career.
What Skills Do Product Designers Need?
It comes down to having a combination of technical and creative skills while still being able to problem-solve. Here are some examples.
Hard skills
- User research and testing
- Interaction and user interface (UI) design
- Visual design
- User experience (UX) design, including wireframing and prototyping
- Project management
Soft skills
- Creativity
- Leadership and teamwork
- Attention to detail
- Problem-solving
- Communication
- Empathy
- Decision-making and accountability
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Product Designer Salary
Product designers can also look forward to bonuses and advancements each year they spend in the industry. After only a few years, you can expect salaries of around $60k, but if you’re a senior designer, you could make up to $125k or more. Some employers may even offer up to 25% of an individual's base salary as a bonus.
Where these designers work will also impact their income. Those in San Francisco or New York, cities home to many tech companies, who work for major tech companies will be paid more than those in other cities or industries. Mobile designers are generally paid more than web designers, especially when they have worked on groundbreaking products many people use.
This makes product design one of the best-paying design jobs out there. Those with problem-solving and critical thinking skills and knowledge about user experience principles and software development tools stand to gain a lot financially and professionally from working in this field.
What Do Product Designers Typically Do?
No set profession exists for any kind of designer because every company will require something different from them. However, there are still some things that all product designers should know how to do by heart. These tasks include:
1.
Creating surveys and usability tests to check user feedback and determine what users want from your product.2.
Working with other team members to make sure the product satisfies all requirements.3.
Taking customer input into account when making improvements.4.
Constructing prototypes for testing purposes.5.
Researching new technologies and trends related to your industry so that you can create innovative products.6.
Managing projects within time limits and budgets.7.
Monitoring the success of finished products and making changes if they need to.
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The Future Of Product Designers
The product designer job pays pretty well right now, but it’s expected their wages will only increase moving forward. As technology advances rapidly, we’ll need new products just as fast, so good designers’ talents will become increasingly valuable over the next few years.
Thanks to AI, designers will likely spend less time on tedious tasks. The technology can already do all your analysis and testing for you, so you’ll have more time to make user-friendly designs that customers love. It also helps you identify issues with your products before they become too big of a problem.
Finally, we can expect to see design teams become increasingly diverse. Companies are starting to recognize that having multiple perspectives improves their products. This means that UX researchers, visual designers, marketers, engineers, and other experts will work together more often moving forward. Product designers must improve their communication skills and find new ways of collaborating with those outside their field.
With an increased focus on sustainability and ethics in business, companies are doing all they can to make their product designs greener. But what does the future of product design look like?
Product designers will lead this change by incorporating eco-friendly materials into their creations and ensuring ethical practices are followed throughout manufacturing.
So, what does it take to be a product designer? For one, creativity is key. They’ll also need technical knowledge and an understanding of what customers want. With these skills, there’s no doubt that product designers will succeed in this rapidly changing industry!
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Conclusion
To create products that customers love, we need innovative minds. Product designers have exactly that – and so much more! With technology advancing daily, designers must stay current on trends and learn automated technologies such as AI. Strong communication skills are also necessary because working within diverse teams is crucial to meeting customer needs.
Remember: creativity paired with technical knowledge makes a great designer — so start today if you have what it takes!
About Clay
Clay is a UI/UX design & branding agency in San Francisco. We team up with startups and leading brands to create transformative digital experience. Clients: Facebook, Slack, Google, Amazon, Credit Karma, Zenefits, etc.
Learn moreAbout Clay
Clay is a UI/UX design & branding agency in San Francisco. We team up with startups and leading brands to create transformative digital experience. Clients: Facebook, Slack, Google, Amazon, Credit Karma, Zenefits, etc.
Learn more
