Clay's Collaborative Rebranding Effort for Streetbeat Showcased on The-Brand Identity

We are thrilled to announce that our recent collaboration with Streetbeat has been highlighted on The-Brand Identity, a leading platform in the world of branding and design. Our partnership with Streetbeat, a subscription-based investment platform leveraging artificial intelligence to navigate the complexities of the stock market, aimed to redefine its identity while reflecting its expertise and dynamic spirit.

The rebranding process was an exciting journey driven by our mutual vision to democratize the financial market and revolutionize dynamic portfolio management. At the core of Streetbeat's new identity lies a symbol meticulously crafted by our San Francisco-based design studio. This stylized, geometric form not only embodies the letter 'S' but also conveys financial graphs and exhibits a dynamic quality reminiscent of AI technology. It is the cornerstone for the brand's visual elements, offering flexibility and adaptability across various touchpoints.

Streetbeat Social Media

Accompanying the symbol is a typographic direction centered around the wordmark, set in Roobert by Displaay. This choice emphasizes precision, rationality, and tech-forwardness, aligning perfectly with Streetbeat's ethos. Additionally, a green-teal gradient subtly highlights the duality of fiat and crypto finances, while a suite of utilitarian icons, illustrations, and robust infographics present complex information in easily digestible formats.

Our collaboration with Streetbeat underscores our commitment to delivering innovative solutions that resonate with our client's values and aspirations. Together, we've crafted a brand identity that encapsulates Streetbeat's swift-footed spirit and AI-powered expertise, positioning them as leaders in the ever-evolving financial technology landscape.

Streetbeat Card

We invite you to read the full article on The-Brand Identity to learn more about our journey with Streetbeat and the creative process behind their rebranding. Stay tuned for more updates as we continue to push the boundaries of design and innovation.